<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>http://erichsheffield.com/bio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/616acc31-a2b4-4684-adcb-fb466840e13e/Self+portrait.jpg</image:loc>
      <image:title>bio</image:title>
      <image:caption>I was born in the primordial swamps of south Florida where I studied film theory at the University of Florida. Afterward I packed up my parent's soccer-mom minivan and drove to L.A. where I honed my comedic timing as a stand-up comic and co-hosted my own show for hundreds of spectators. I created a Youtube channel that went on to garner millions of views—my work landing on the front page of Reddit, Italy’s top news site La Republica, and network TV in the Netherlands. My work also caught the eye of the Lorne Michaels founded video Marketplace Quickframe. I then wrote and directed my debut feature film, Hatchback, a semi-autobiographical coming-of-age comedy shot guerrilla-style on the streets of LA that won several awards and is available on Amazon Prime with limited ads. These days I offer brands fresh perspectives in order to get their message across in relatable and humorous ways. I produce, write, direct and edit commercials for tech start-ups. I’ve also worked on Hollywood film sets for 15 year for shows like New Girl, Hacks, Palm Royale, Agents of Shield and NCIS.  I’ve been told I run a "laid back" set, which helps put my crew and talent at ease and encourages creative collaboration with minimal glazed-over, thousand yard stares.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/616acc31-a2b4-4684-adcb-fb466840e13e/Self+portrait.jpg</image:loc>
      <image:title>bio</image:title>
      <image:caption>After studying film theory at the University of Florida, I packed up my parent's soccer-mom minivan and drove to Los Angeles, where I sharpened my comedic timing as a stand-up comic and co-hosted a live show for hundreds of spectators. Soon after, I launched a Youtube channel that drew millions of views—my work landed on the front page of Reddit, Italy’s top news site La Republica, and Dutch network TV. A spec spot I made caught the attention of Quickframe, the Lorne Michaels–founded video marketplace, where I began producing commercials. My debut feature film, Hatchback, a semi-autobiographical coming-of-age comedy shot guerrilla-style on the streets of LA, went on to win several awards and is now streaming on Amazon Prime. Today, I help brands tell their stories with humor and authenticity. I produce, write, direct, and edit commercials for tech startups across platforms from TikTok to broadcast TV. I’ve also worked on Hollywood film sets for 15 years on shows like New Girl, Hacks, Palm Royale, Agents of Shield and NCIS so I understand what’s needed for a successful shoot. I’ve been told I run a "laid back" set, one that keeps crews and talent relaxed, inspired, and free from the dreaded thousand-yard stare, which I’m proud of.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://erichsheffield.com/conact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-04</lastmod>
  </url>
  <url>
    <loc>http://erichsheffield.com/feature</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-18</lastmod>
  </url>
  <url>
    <loc>http://erichsheffield.com/photography</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755726931197-6IBVS42BPV91GF4W9GH5/phar-8.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755632549701-VNQT2Y7Z16T2LM1NBXLU/JT+Dec+2024-5.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755709551334-IPEPL6A43GHZNC9AW52V/surf+slides+edited-2.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727730730-TSZBNUXH5VNXE5YDVZIL/16zine+selects+final-18.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755709863736-Z4Q3N05MX9TERTJADM14/image-asset.jpeg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727840807-ZWTS2XIWOQPBXJSVYR3P/7zine+selects+final-3.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727191897-4FVQ5F2CUEFMQLHBHQVV/Sarah+waters+edge.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727562528-P0PKZ4HACFE9H9IXP1G3/img063+copy.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727552118-I8JLCTAKE0868D4DL76Y/img247+copy.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727608275-BWQRQT9A05WR9IEI6VQW/img087+copy.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727674679-AF7LEOZWHWO3BL3DKT8E/saloon+replacement.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755709616883-MYNQQWFEYMMMHGMMKPTS/surf+slides+edited-14.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727720321-9KIL7I8MBRX11SQPG9MA/14zine+selects+final-19.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727737440-ACQPEVSC9R9Z2YLKKQIK/13zine+selects+final-16.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727748596-WG17BYTU4VWCQSCZN9GG/1zine+selects+front+cover.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727787507-5H6DJBRVU6XVGWTFK0JR/10zine+selects+final-7.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727759005-RHS85ZA2ND9BRACINO4D/4zine+selects+final-12.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727331542-19TG4R009M9XCDAJGOGG/Sarah+edited.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727841891-0JG7I4N8VI047MXTMSVG/3zine+selects+final-4.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727800142-VP5AY0BDUVRSS32M9EAG/6zine+selects+final-5.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727857811-VZATK5DD7X7J3M26YJTD/2zine+selects+final-2.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/1755727863367-48ZIQF11IY7KC3HAIM23/19zine+selects+final.jpg</image:loc>
      <image:title>photos</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://erichsheffield.com/gallery</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/555fe97ce4b0f7e36a586a66/b7a90847-21a0-43f0-a599-5dba0c539a39/client+logos.png</image:loc>
    </image:image>
  </url>
</urlset>

